The Alpha Factor: The Secret to Dominating Competitors and Creating Self-sustaining Success
by Wes Ball
Published in 2008
I was a little distressed to realize that my 2009 is shaping up away from books. Take a look at my list so far. So much more movies than books. But then I got hold of a really great book, which I will soon be giving away at my other site, then I'm back to my reading thing. Thanks to Lisa Roe of Online Publicist for sending me a copy of this book.
I read THE ALPHA FACTOR by Wes Ball. It's an engaging books for business people, but very easy to read for every body else. In fact, I think every one should read this book because it has nuggets of wisdom about what truly ticks in marketing. It's surprising to find out what I've suspected all along. People buy products if it makes them feel smart and empowered about their choices. I used to get annoyed at commercial who makes their potential customer look and feel stupid.
This book is truly a must read for anyone who operates a business or even if you're planning to be one. It's organized and it's smart. It's highly researched. And frankly, reading this book will make you feel smart! I'm making this my new stocking staffer. You won't be sorry if you read this book.